From R.Hollands@sheffield.ac.uk Wed Apr 26 06:49:42 1995 Return-Path: Received: from mx4.u.washington.edu by stein2.u.washington.edu (5.65+UW95.02/UW-NDC Revision: 2.32 ) id AA20450; Wed, 26 Apr 95 06:49:42 -0700 Received: from hitl-new.hitl.washington.edu by mx4.u.washington.edu (5.65+UW95.02/UW-NDC Revision: 2.31 ) id AA13275; Wed, 26 Apr 95 06:49:36 -0700 Received: from pp2.shef.ac.uk (pp2.shef.ac.uk [143.167.1.32]) by hitl.hitl.washington.edu (8.6.12/8.6.12) with ESMTP id GAA02959 for ; Wed, 26 Apr 1995 06:45:05 -0700 Received: from eros.shef.ac.uk by pp2.shef.ac.uk with SMTP (PP); Wed, 26 Apr 1995 14:48:40 +0100 Received: From LADYBOWER/EROS_WORKQ by eros.shef.ac.uk via Charon-4.0A-VROOM with IPX id 100.950426144828.1120; 26 Apr 95 14:49:40 +0000 Message-Id: From: ROBIN HOLLANDS To: ukvrsig@mailbase.ac.uk, scivw@hitl.washington.edu Date: Wed, 26 Apr 1995 14:49:47 +0100 Subject: VR in Store Design X-Mailer: Pegasus Mail/Windows (v1.22) X-Status: Priority: A Status: OR **DO NOT REPLY TO POSTER** Press Release 23 March 1995 For further information please contact: Maggie Templeman (Press Officer)/Dr John Chiplin (Managing Director) on +44 (0)1256 745745 VIRTUAL REALITY FEATURES IN ANDERSON CONSULTING'S SMART STORE Virtual reality software from Superscape Limited is now part of the permanent Workshop Area in Andersen Consulting's SMART STORE Europe, an international research and development centre dedicated to the consumer industries. According to Brian McAreavey of Andersen Consulting: "With a PC-based product such as Superscape VRT, virtual reality is a viable proposition for retailers. In the short term, we believe that it will be used to visualise store layouts and assist with product merchandising. In the longer term, virtual reality could provide an interactive, visually innovative front end to a number of Business Proc ess Re-engineering tools." The Superscape demonstration at SMART STORE Europe begins by visualising shoppers entering a retail outlet and then using a randomly generated shopping list to select items from the shelves. Mr McAreavy continued: "The purpose of the demonstration is to illustrate how virtual reality could be used in analysing the processes involved in in-store logistics, such as receiving goods and re-s tocking shelves. Retailers could visualise various different ways of tackling replenishment operations without having to physically move the stock until the optimum route has been identified." Superscape VRT is an integrated suite of software editors (Shape, World, Layout, Texture, Resource, Keyboard, Sound) which provide all that is needed to build, visualise and interact win real time wi th virtual objects and environments. Intelligence can be assigned to any objects, giving them 'real-world' dynamics such as gravity and friction. The software has been designed to run on standard 486 and Pentium PCs. SMART STORE Europe represents a significant investment by Andersen Consulting. Similar centres have been set up in Chicago and Sydney, Australia. Visitors to SMART STORE Europe are typically senior e xecutives from leading European retailing and consumer products companies. They take part in tailored workshop sessions to discuss how leading thinking in the areas of business processes, technology and organisation may impact their own business. Superscape Limited Cromwell House Bartley Wood Business Park Hook, Hampshire RG27 9XA **DO NOT REPLY TO POSTER** Robin***************************************************************** * Robin Hollands : * * Reply to: : e-mail: * * s-mail: : R.Hollands@Sheffield.ac.uk * * AC&SE Dept. :---------------------------------* * Sheffield University : 'Just because something doesn't * * Mappin Street : do what you planned it to do * * Sheffield S1 4DU -- UK -- : doesn't mean it's useless.' * * voice +44 (0)114 2335622/2825186 : - T.Edison * * fax +44 (0)114 2731729 : * **********************************************************************