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From: cyberoid@u.washington.edu (Robert Jacobson)
Newsgroups: sci.virtual-worlds
Subject: Re: ANNOUNCE: Looking for New Products
Date: 22 Feb 1995 03:59:33 GMT
Organization: WORLDESIGN, Seattle
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Dear Ignacio,

Worldesign Inc., my firm, crafted the first Virtual Environment
Theater <tm> at about the same time that the University of
Illinois-Chicago was rolling out its much more expensive CAVE.  Our
initial market was gambling casinos: the VET was financed by Foxwoods
Casino, in Connecticut, the nation's most profitable casino.  Foxwoods
perceived in the VET, a cubic-formed chamber with three projectors and
3D sound system, an entertainment environment for non-gambling spouses
and children.  Our first virtual world previewed in the VET (the first
VET was about 8 x 8 x 8, seating four to six comfortably) was a tour
of the Giza Plateau based on old archaeological maps. The experience
has gotten considerable coverage in the press, although it was only a
prototype.  The CEO who funded our project ironically came out to see
it and simultaneously announced his resignation from Foxwoods, to
pursue his own enterprise!

We then adopted the VET, in a considerably enlarged scale (14 x 14 x
10) to the needs of the AEC (architecture, engineering, construction)
industries, as the centerpiece of the "Virtual Design Pavilion" at the
A/E/C SYSTEMS'94 tradeshow and conference in Washington, DC, last
June.  We could accommo- date up to 20 persons standing at one time.
(I still favor a smaller chamber, for greater intimacy and
excitement.)  This VET was powered by a network of three DEC Alpha
workstations with Kubota Denali graphics accelerators and, but for its
size and the quality of the Hughes-JVC projectors (I'm not sure they
ever went commercial with these), it was much cheaper in terms of
hardware than the SGI Onyx we used to power the first VET, in our
shop.  Over 2,000 persons passed through the VET, enjoying a
six-minute "tour" of the several possible variations of the Port of
Seattle's planned shoreline development, in the 16 hours it was open.
We learned in the pro- cess how to build and maintain lines, generate
anticipation, move the crowd along, and so forth on the job.  We were
very tired campers at the end.

Our VET received unanimous kudos also from the press, including in
ARCHITECTURE magazine, GIS WORLD, A/E/C SYSTEMS (the magazine),
CONSTRUCTION SPECIFIER (an AIA journal for the people who buy the
actual materials that go into a new building -- it said we blew away
the SGI VR exhibit), and CYBEREDGE JOURNAL.  CEJ's editor Ben Delaneyq
praised us for knowing what our customers wanted, which is the nicest
thing he could say.

This year, for the A/E/C SYSTEMS'95 in Atlanta, GA, we are partnering
with Alternate Realities Corporation, in Research Triangle Park, NC,
on the new centerpiece.  (The organizers liked our last presentation
so much, they gave us even _more_ space!)  ARC is coming out with the
first turnkey shared immersive environment at prices much cheaper than
the CAVE (much cheaper!)  and even less than we could build from
scratch, as we had done in the past.  Consequently, we are free to
devote all our resources to designing the overall presentation and
crafting the virtual worlds within.  We will be showing our
multidimensional transformations of 2D maps into 3D towns and
villages, a process we are pioneering with Puget Power, a major force
in the manufacture of utility management software.  (ARC Contact:
President David Bennett, formerly of the well-regarded Microcomputer
Center of North Carolina [MCNC],

	davidb@mcnc.org or davidb@arc.com

We are now in the process of dusting off our old VET and getting it
ready for major commercial real estate modeling and display.  We may
use an SGI Onyx (Kubota went out of business, so DEC is temporarily
out of the picture) or a newcomer to virtual reality, Hewlett-Packard,
whose enthusiasm we find contagious.  (HP Contact: David Buckley,
VR/Visual Engineering,

	david_buckley@hp4000.desk.hp.com

We believe we can make a fairly nice living helping developers to more
quickly realize their desired ROI by assisting in winning early client
involvement and approval of plans, and quick presale of future units.
Our sales agent is James Locklear, a highly respected professional
with Windemere Realty, the Northwest's largest real estate company.

BUT...I still long for our original idea invented for Foxwoods,
"virtual travel."  It has incredible appeal to everyone we speak with
and those who experienced Giza, or Niagara Falls, or (more recently)
Seattle, has come away pleased and ready for more.  Some of these
worlds have been exceptional works of graphic art; others have been
crude, designed mostly to emphasize interactivity over prettiness.
The most novel approach to entertainment (and the closest we have
come) was advanced by Foxwood's then-CEO: a continuous experience, a
place one could explore with one's friends for as long as one liked,
with lots of detailed places, hidden things, and wonderful events to
experience.  Billing was to be done by debit card, minute for minute.
Six people at $1/minute (a benchmark rate) is $360/hour, or in a
12-hour day, $4,320.  Times 360 days (assuming the tourists are
there), that's $1,555,200, which means the system has paid for itself
at least twice and maybe three or four times (depending on economies
of construction and virtual worlds modeling) in a year.  Of course, no
system can operate so consistently, but you have a rough idea of how
profitable such a non-ride ride can be!  The nice thing is that you
can change features of the world being shown, or swap out whole
worlds, with relatively little cost compared, say, to an IMAX movie or
(heaven forbid!) a physical attraction.

The VET serves well as a kind of testbed for these new ideas, a type
of armature one might use to specify the size and shape of other
immersive theaters.  Still, I have to confess, all of us, even those
who profess to know more about what they're doing, are all learning
all the time.  If you can stand the exploratory nature of our work,
you will definitely benefit by proximity to it.  Knowing about these
environments is going to be a definite competitive advantage to those
who can use them in their clients' behalf.

Why have I written at such length?  Perhaps because it's to escape the
chore tonight of completing a paper for a major conference now looming
on the horizon.  I offered to be plenary speaker and now I'm thinking,
ah how much more fun to be cruising the Silk Road or chasing off
pirates.  We can create these adventures (with enough time and money)
and then experience them ourselves, which makes us very lucky
designers indeed!

Or maybe I just feel that the time is right for Virtual Travel and
similar shared immersive experiences as entertainment with an
educational twist.  There are great rewards, emotional as well as
financial, from treating people to these "awe-inspiring" experiences
(in the words of two Japanese visitors).

I have copied this message, Ignacio, to our VP for Applications (our
principal designer), Mr. Peter Wong (peter@worldesign.com).  Peter
manages an excellent team of inhouse and contract modelers and
worldbuilders.  Please be in touch with both of us as you wish, to at
allow us to at least help you refine your needs and specifications.
Should you choose to work with us in a theme park setting, we would
appreciate the challenge.

Thanks for your posting, Ignacio.  If you can tell us something about
your enterprise and how you came to consider virtual worlds as themed
entertainments, it will be useful to better understanding your needs
and challenges.

Sincerely,

Bob Jacobson
President and CEO
Worldesign Inc.
Seattle

206-781-5253 voice
206-781-5254 fax

General Email:  info@worldesign.com

PS If you'll supply us with a postal address, we can send you some of the
articles mentioned and with them, slides and a videotape.

